. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. A free inside look at company reviews and salaries posted anonymously by employees. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Mediaocean handles over $150 billion of advertising spending a year. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Today, that deal closed. } The value of the transaction has not been disclosed. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. callback: cb Thank you for accessing our content on the Topio Networks Market Intelligence Center. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Similar Profiles, FounderandManaging Director @ Click Ventures. Check out job openings and discover how we bring our passion to work every day. Flashtalking is the leader in dynamic creative optimization. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill is an avid and active angel investor through Click Ventures. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. [7], In 2020, the company employed 1200 people. Mediaocean is an advertising services and software company, headquartered in New York City. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Copyright 2023 Beet Media, LLC. He is on the board of directors of the Ad Council and the Centre for Social Innovation. (function() { CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. He comes to Mediaocean from his role as window.mc4wp = window.mc4wp || { Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Bill Wise is the founding CEO of Mediaocean. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. 120 Broadway, New York City, New York 10271, US, View Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. } Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Bloomberg Surveillance, covering the latest news in finance, economics and investments. All Rights Reserved. Flashtalking has API integrations into direct competitors. April 23, 2013 at 12:44 pm PT. Sign in to enter the largest storehouse of C-level execut Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Were moving very aggressively to extend that creative capability. Big Data's Usability Problem. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. free lookups / month. Diversity of thought and experience makes us stronger. Intelligent Assistance and Bots Ecosystem. We spoke with Mediaocean CEO Bill Wise about the new investors. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Bill Wise, CEO, Mediaocean. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. } They have done that for the open web. window.mc4wp = window.mc4wp || { event : evt, For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. The big tech companies have become so powerful. } Vista made its investment in Mediaocean in 2015. All rights reserved. Mr. Bill also serves as an Advisor at Luma Partners. Lots covered here. window.mc4wp.listeners.push( forms: { Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Read official press releases and announcements. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. } For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Bill Wise is CEO/Co-Founder at Mediaocean. [13], Mediaocean is managed by CEO Bill Wise. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Copyright 2023 Beet Media, LLC. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. How Is That a Good Thing? A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Flashtalking is a trademark of Simplicity Marketing Ltd. 2023 PitchBook. event : evt, Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. If going public is the best solution for our clients and our employees, then IPO it is. on: function(evt, cb) { With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Fun! 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Thanks Matt and Bill. WISE: No, theres too much synergy for it to remain independent. We were unable to estimate an accurate net revenue figure. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. callback: cb With Find contact details for 700 million professionals. million verified professionals across 35 million companies. window.mc4wp.listeners.push( A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. He holds a BS in Accounting & Business from the University at Albany and is a CPA. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. { Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Kapoor says marketers like him are trying out the emerging software category. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Press coverage Its gonna be a year of reckoning for sure. He explains it as a natural cycle in private equity where Vista held ownership for over six years. forms: { In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. All Rights Reserved. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. We look forward to further enabling your success in the days, months, and years to come. 5 free lookups per month. To access all the content for free, please sign up by entering your email. It was just meant for these companies to be together. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. { Bill Wise. (business & personal). Beet.TV is published by Beet Media, LLC. Thats another immediate win for our combined customer base. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. ChatGPT Sounds Exactly Like Us. 4 Mediaocean reviews. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. Search over 700 listeners: [], He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. BILL WISE: We've been partners for many, many years. Kapoor says marketers like him are trying out the emerging software category. As one blogger sums up scathingly: . This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. We have objectivity in terms of not being owned by any media companies. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Were going to integrate our products and go to market. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Quot ; Mediaocean has processed $ 70 billion of TV year after yearthat has been the most consistent of. 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